How to Write Newsletters That Get Opened Read and Clicked

How to Write Newsletters That Get Opened, Read and Clicked How to Write Newsletters That Get Opened, Read and Clicked

WHAT ABOUT AUSTRALIA?

GetResponse found that 23.8% of all email opens occur during

the first   hour    after   an  email   is  delivered.  After 24 hours, an

email’s chance of being opened drops to less than 1%.

So think about your subscribers around the world when sending

your newsletter, and opt to send using local time. You might be

surprised   to  find    that    innocuous   little  clock   is  suppressing opens.

List cleansing is an activity that so few marketers want to do
because there’s a sense that your business isn’t legit unless you
have a “large list.” But how many subscribers do you have to have
in order to have a large list? No one can answer that question
because there is no answer to it; there is no ideal number. It’s not
about quantity. List size is a vanity metric. List quality pays the
bills.

If your open rate is below your industry average, it’s likely time to
clean your list.