How to Write Newsletters That Get Opened, Read and Clicked
Now, you may think, “Well, Joanna, isn’t that just artificially
increasing my open rate?” To which I’d reply, “Isn’t keeping
disengaged subscribers on your list artificially decreasing your open
rate?”Send Valuable Content
When it comes to your newsletter, the better your content, the
more likely your subscribers are to open your newsletter, click thru
and share. That said, if you’ve written dull, lifeless newsletters in the
past, you can still reclaim your spot in the hearts of readers. You
just have to send better, more timely and more relevant content to
them. Easy, right?Whether you send offers, news and updates, original content or
any combination of those, the only way to be sure you’re sending
valuable content is to listen to your subscribers. They will show you