How to Write Newsletters That Get Opened Read and Clicked

How to Write Newsletters That Get Opened, Read and Clicked How to Write Newsletters That Get Opened, Read and Clicked

and tell you what content they most enjoy – and it’s up to you to

notice their signals and craft your newsletter content accordingly.

Here are some ways to discern what’s valuable to your subscribers:

1. Pay attention to the emails that have the highest click-thru rate
   (CTR), which can indicate interest in the topic.


2. Immediately after they first sign up, invite them to update their
   
   subscription settings. Send them to a short form that will allow
   them to indicate, say, their profession, which will in turn help you
   send them only the content they’re sure to care about.

STILL SENDING BLAST NEWSLETTERS?

The larger your list, the more diverse your subscribers are bound

to be. The same content won’t interest everyone equally.

So consider segmenting your list every time you send a

newsletter, and tailor the newsletter to each segment. This takes

a little more work on your part, but it also increases the relevance

of your newsletter, which could increase opens, clicks

and shares.