How to Write Newsletters That Get Opened, Read and Clicked
- On the sign-up confirmation page, invite them to take a very
short survey in which you ask them questions that will familiarize
you with their favorite types of content and places they go for
great content. (GetResponse has a build-in, fully customizable
survey feature.) - Split-test your opt-in bait. The content that compels more
people to sign up is likely to be the content that they’d most like
to hear about on a regular basis.
In the last chapter, you worked on developing a value proposition
for your newsletter. To get a strong sense for how desirable your
value prop really is, craft headlines expressing your value prop, and
split-test those headlines on your opt-in page.