How to Write Newsletters That Get Opened Read and Clicked

How to Write Newsletters That Get Opened, Read and Clicked How to Write Newsletters That Get Opened, Read and Clicked

Avoid Spam Filters

The most obvious ways to avoid spam filters are:

1. Not to send spam


2. Not to buy or sell a subscriber list


3. To use double opt-ins, ensuring subscribers intended to sign up


4. To make it really easy to unsubscribe

You should also ask new subscribers to add you to their whitelist
or safe sender list. Dov Gordon ( 2014 )^1 does this on his opt-in
confirmation page: