How to Write Newsletters That Get Opened Read and Clicked

How to Write Newsletters That Get Opened, Read and Clicked How to Write Newsletters That Get Opened, Read and Clicked

We’re also careful to use a recognizable From name, as are many
marketers. If you keep a swipe file of the best, most influential
newsletters, you’ll see that they rarely switch up their From names:

And a final technique to ensure you avoid that nasty, business-
killing spam filter: segment your list. There are countless reasons to

segment your list, and ensuring that you send the right content only
to people who want to receive it is one of them.