How to Write Newsletters That Get Opened, Read and Clicked How to Write Newsletters That Get Opened, Read and Clicked
People open emails from people. For your newsletter to stand a
chance of being opened, it needs to give off reliable signals that a
real human being wrote it.
And if you don’t think From lines are that important, chew on
this. Recent data shows that approximately 49% of all emails are
opened on a mobile device, and the most popular email provider is
Gmail. So what does a Gmail inbox look like on an iPhone? Check
it out: