How to Write Newsletters That Get Opened Read and Clicked

How to Write Newsletters That Get Opened, Read and Clicked How to Write Newsletters That Get Opened, Read and Clicked

That’s all you can ask it to do. Is it capable of doing more? Sure, it
can:

Impact click-thrus

Impact conversions

Impact unsubscribes

Summarize the newsletter’s content

But none of the above is its job. Its job – the task it is responsible
for in your email campaign – is to compel subscribers to open. (In a

non-scuzzy and honest way.)
Brennan Dunn of Planscope.io (2014) does a fantastic job writing
subject lines that tease just enough to get people to open, as the
following selection of his recent subject lines shows:

Dig data? At the end of this chapter, you’ll see some very

interesting charts highlighting stats for over 375 million subject

lines.