How to Write Newsletters That Get Opened Read and Clicked

How to Write Newsletters That Get Opened, Read and Clicked

Why you need to write assumption-less proposals (+ a freebie)

How to justify “more than market” rates

3 freelancers who have built successful products and how they did it

Brennan’s three most recent newsletter subject lines have an

average open rate of 42%. Let me repeat: 42%. They give the

subscriber just enough info to desire more, which is a fantastic

writing tactic to entice opens. Importantly, these curiosity-piquing

subject lines   are accurate    reflections of  the content within  the 

newsletter; there’s no bait-and-switch happening here, and no

trickery.

Imagine if, instead of writing, “How to justify more than market

rates”, Brennan summarized the newsletter in the subject line, as

many marketers do:

Freelancers: to justify higher rates, sell your results not

your skills