How to Write Newsletters That Get Opened Read and Clicked

How to Write Newsletters That Get Opened, Read and Clicked How to Write Newsletters That Get Opened, Read and Clicked

Remind new subscribers who you are! To boost opens for

new subscribers, segment out those who signed up in the last

4 weeks. Tweak your subject line so it incorporates your brand

name. For example, Brennan might send newer subscribers this:

How to justify “more than market” rates [Planscope.io]

When you read a subject line like that, you have no reason to
open! You just got the tl;dr in the subject line. Only those who want
a deeper level of information about “selling results” would open
the email – which is not just bad for open rates but also for your

subscribers: they signed up to learn from you, so draw them into
your rich, meaty lessons.