How to Write Newsletters That Get Opened Read and Clicked

How to Write Newsletters That Get Opened, Read and Clicked

Your Subject Line Should Be Formatted Like a Friend’s

Subject Line

When’s the last time your nearest-and-dearest sent you an email

with this kind of subject line:

So Guess Who Got That Fancy New Job and a Signing Bonus, Jessica

Instead, you’re more likely to see this:

Soooo... guess who got that fancy new job AND a signing bonus

As more emails are read on mobile devices, subject lines will be

increasingly truncated. So that 55-character gem you just wrote?

Try cutting that down to at most 35 characters, which is the

maximum recommended for mobile. To be safe? Aim for fewer

than 25 characters.