How to Write Newsletters That Get Opened Read and Clicked

How to Write Newsletters That Get Opened, Read and Clicked How to Write Newsletters That Get Opened, Read and Clicked

Trusted senders rarely use Title Case, rarely personalize and rarely
follow the rules of grammar and punctuation. That’s not to say that
you should make spelling mistakes or get super-informal with your
subscribers. Rather, be aware of what a formal, business-ready
subject line often looks like in your subscriber’s inbox... and
what that could signify. Title Case + personalization + perfect
grammar = business newsletter. If you don’t want to be seen as
JABN (just another business newsletter), don’t look like one.