How to Write Newsletters That Get Opened, Read and Clicked
Preheader Text
On mobile devices and online, most email clients / inboxes will
show the following:- The From line
- The subject line
- Preheader text
Preheader text is the least discussed copy in an email, which
makes it a huge opportunity because so few businesses are taking
advantage of it. In GetResponse and in most email marketing
platforms, a small editable section above your newsletter body
exists, usually housing a standard “View HTML” link, like so: