How to Write Newsletters That Get Opened Read and Clicked

How to Write Newsletters That Get Opened, Read and Clicked How to Write Newsletters That Get Opened, Read and Clicked

That’s the area where you want to write a short snippet of enticing
copy.
Here’s what it looks like when you don’t write preheader copy:

Not very meaningful, right? Wasted space, and a wasted
opportunity to increase opens. You should use that preheader
space to give subscribers a reason to open your email. Build on
your subject line with it, as Club Monaco does below. Or give more
specifics, as Hotels.com does below.

So what are you gonna do differently to optimize your emails to get
more opens? Print off the following checklist and post it near your

desk.