How to Write Newsletters That Get Opened, Read and Clicked
The Email Marketer’s Checklist
for Increasing Opens
I am segmenting and using custom subject lines for each segment
I am sending the newsletter at a time my subscriber is likely to open
My From line uses the name of a real person from my company
I know that the email content will match the newsletter’s value proposition
If I used personalization in the subject line, it doesn’t read awkwardly
The subject line isn’t summarizing the newsletter’s content
The subject line teases about the juiciest, funniest or otherwise most
interesting part of the newsletter, in a non-tricky way
The subject line isn’t written in Title Case
I’ve written compelling preheader text
There’s a clear link to unsubscribe within