How to Write Newsletters That Get Opened Read and Clicked

How to Write Newsletters That Get Opened, Read and Clicked How to Write Newsletters That Get Opened, Read and Clicked

Subject Line FAQs:

Answers Based on 375,000,000+ Emails Analyzed

GetResponse analyzed hundreds of thousands of subject lines for

emails sent in dozens of industries to a world of markets using our

platform. Here’s what we learned.

To get higher open rates, how

long should my subject line

be? It may surprise you to learn

that the email subject lines with

the highest open rates are very

lengthy. Those with over 46

characters in length have a

9.48%   OR, while   those   with    61+ characters  get the most    opens   at  

12.38%.

14.0 0%
12.00%
10.00%
8.00%
6.00%
4.00%
2.00%
0.00% 0 -15 16-30 31-45 45-60 61+

Open rate