How to Write Newsletters That Get Opened Read and Clicked

How to Write Newsletters That Get Opened, Read and Clicked

To get higher click rates,

how long should my subject

line be? Although subject lines

shouldn’t be responsible for click

rates, they do impact them. Click

rates are highest for subject lines

that are either very short at 0

to  15  characters  (2.10%) or  very    long    at  61+ characters  (2.08%).    

Compare that to a less-than 1.80% CR, on average, for subject

lines that are between 16 and 60 characters.

What’s the most common

subject line length among

email marketers? Although very

long and very short subject lines

get the highest open and click

rates, email marketers tend to

use subject lines that are

2.30%

2.15%

2.05%

1.95%

1.85%

1.75%

1.65%

1.55% 0 -15 16-30 31-45 45-60 61+

Click rate

30 + 25 +15+ 5 + 25 +z

0 -15

46-60 61+

16-30 31-45