How to Write Newsletters That Get Opened Read and Clicked

How to Write Newsletters That Get Opened, Read and Clicked How to Write Newsletters That Get Opened, Read and Clicked

HOW TO INCREASE

CLICKS AND

CONVERSIONS

IN THE LAST CHAPTER, I RECOMMENDED that you make your
subject line responsible for 1 job only: to get subscribers to open.
The number 1 is a very important number in email marketing. Here
are a few other 1s for you:

Your newsletter should have 1 goal

Your newsletter should have 1 success metric, tied to the goal

Your newsletter should be written in a 1-to-1 fashion