How to Write Newsletters That Get Opened, Read and Clicked
Know Your Conversion Goal
A newsletter can help you reach any number of marketing goals, so
every time you sit down to write a newsletter, you should start by
considering your goal:More clicks (CTR)
More forwards to more friends
More comments on the landing page
More video views on the landing page
More tweets, likes or other shares on the landing page
More sales on the landing page
Fewer unsubscribes
More unsubscribes (yes, if you’re cleaning your list, this may
be a goal!)