How to Write Newsletters That Get Opened Read and Clicked

How to Write Newsletters That Get Opened, Read and Clicked How to Write Newsletters That Get Opened, Read and Clicked

SHOULD YOU PASTE YOUR WHOLE BLOG POST INTO AN

EMAIL, OR SHOULD YOU WRITE A TEASER AND LINK TO

YOUR POST?

“Whatever you do, you should do it for the reader. Some people

say you should do teasers so that it ‘trains’ readers to click

your    links   so  that    you can sell    them    stuff   later   on. I   guess   that    

makes sense, but I always saw my newsletter as a distribution

channel for my content, which I want to reach as many people

as possible. So I just send the whole thing. Why? Because I think

that’s what’s best for the reader.”

Jeff    Goins,  goinswriter.com

The reason you need to start with your conversion goal is because
everything you write in your newsletter should move your reader
toward that goal. If something does not move your reader toward
that goal, it shouldn’t exist in your newsletter. You’ll notice that
I didn’t include “more opens” as a goal. That’s because your
newsletter’s goal should never be to increase opens; that’s the job