How to Write Newsletters That Get Opened, Read and Clicked
of everything we covered in the last chapter.I often recommend that you start with your call to action and
write backward from there as this is the surest way to make sure
you follow the ol’ copywriting rule of writing as much as you need to
convince, and not a word more. Here’s what the end result of that
approach looks like, courtesy of a great newsletter by copywriter
Aaron Orendorff at IconiContent (sent Oct 21, 2014).