How to Write Newsletters That Get Opened Read and Clicked

How to Write Newsletters That Get Opened, Read and Clicked How to Write Newsletters That Get Opened, Read and Clicked

You think newsletters ought to have a set number of articles

–   like,   say,    four    –   which   is  making  you focus   more    on  quantity    

than on quality

You’re creating “content” instead of developing value-packed

articles, infographics, videos and webinars your subscribers

would miss if they were gone

80% of B2B content marketers use newsletters ( 2014 )^1. If there

are 218,000 B2B companies in the US^2 , there may be as many as

174,400 newsletters floating    around, competing   

for subscribers.

I’ve been in content creation and copywriting for over a decade,
working with B2B and B2C of all sizes in industries from tech to
fashion, and I’ve heard the same frustrations over and over.
What do readers want? Why don’t they open my newsletters?
Why don’t they click to read our articles and posts? Why don’t
they comment or, at least, share our stuff? Is it asking so
much to get them to click to tweet our latest newsletter?