How to Write Newsletters That Get Opened Read and Clicked

How to Write Newsletters That Get Opened, Read and Clicked How to Write Newsletters That Get Opened, Read and Clicked

When you read Aaron’s newsletter, you’ll notice how everything is
building up to the click. Yes, the busy subscriber can simply click
the title and head straight to the post, but the engaged subscriber
gets pulled in by a ton of clever anticipation building. By the time
you reach the call to action / text link, not even a linebacker could
block you from clicking it.

What is the conversion goal for Aaron’s newsletter? CTR. No
question about it.