How to Write Newsletters That Get Opened, Read and Clicked
Increase Comments on and
Shares of Your Posts
Because so many newsletters are lead-ins to blog posts, it often
seems that the only goal would be CTR; you want to get people to
click through to your post. But what you most want, most often, is
for your reader not just to click to consume your content... but to
click and share or comment on your content.3 NOTES ON EMAIL COPYWRITING
FOR MOBILE DEVICES
MOBILE EMAIL IS CONTEXT, NOT SCREEN SIZE
Mobile emails. Desktop emails. What’s the difference? A common
mistake when writing and sending mobile emails is to think about
them as a screen size that your message needs to fit inside – it’s
not. An email for mobile isn’t just a smaller copy of your
desktop email.