How to Write Newsletters That Get Opened Read and Clicked

How to Write Newsletters That Get Opened, Read and Clicked How to Write Newsletters That Get Opened, Read and Clicked

Mobile covers a wide range of reader use cases - where they are,
what they’re doing, and how they can respond. On mobile, you
need to consider not only how your reader interacts with an email
on their device but also how they can take action on their device
after they’ve viewed the email.
RESPONSIVE ISN’T ENOUGH
If you’re looking at an email on a mobile device, you might be
on the bus, or waiting in line for food, or sitting on your couch
at home. What’s the difference between these situations and
looking at your emails in the office, at your desk, in front of your

computer? Well – everything, frankly.
For one, your workflow is different. The time and focus you have

for an email on mobile isn’t the same as on your desktop. Also,
the resources you have access to on mobile are limited – you
can’t hop from app to app and navigate the web as easily on
mobile device. All these factors contribute to how likely a reader
will take action on your email, or, if they can take action at all.