How to Write Newsletters That Get Opened Read and Clicked

How to Write Newsletters That Get Opened, Read and Clicked

OPTIMIZE FOR THE WHOLE EXPERIENCE

When    you’re  writing a   mobile  email,  think   about   the workflow    your    

reader will take after they click the CTA. You need to consider

whether the action you want them to take is easy or optimized for

their context, whatever that context may be.

Matt Harris, Co-founder of sendwithus

So change your goal accordingly.

Your email body can’t be solely responsible for the job of boosting

comments or shares on the landing page; the page itself will have

to do a lot of that work. But the email can and should:

Be written to plant the seed of commenting or sharing (

one, not both)

Make commenting or sharing sound beneficial to the reader in

some real way

Create the impression that others are engaging with

comments and sharing