How to Write Newsletters That Get Opened, Read and Clicked
If you want to increase comments on the blog post to which you’re
linking, write the email not to discuss the blog post so much as
to spark conversation in the mind of your reader. Think of this: to
leave a comment requires the same effort and level of engagement
necessary to get a student in a lecture theatre to raise her hand
and ask a question or comment on what you, the lecturer, said.
Here’s what engaging university instructors say to do:“Good teaching keeps everybody on their toes and requires everyone to think.
Calling out questions and asking people to raise their hands with the answer is
the opposite of requiring everybody to think.”Terry McGlynn, associate professor at Cal State ( 2014 ).