How to Write Newsletters That Get Opened, Read and Clicked
Also, be sure to make it easy for your reader to comment. Captchas
and uncommon commenting tools can easily get in the way of
conversions your newsletter is working hard to generate for you.
Additional quick tips for writing newsletters that can increase
comments and shares:In the first email you ever send – i.e. the welcome email –
position comments as ‘payment’ for your best stuff and state
the consequence of not leaving comments: you won’t be able to
invest time in writing useful posts anymore
Use the PS to ask for comments
Feature clever past comments in the sidebar
Use the PS to highlight the best tweet you recently received,
along with a link for people to follow that Twitter account (which
could make others who want to be highlighted more willing to
tweet)