How to Write Newsletters That Get Opened Read and Clicked

(lhb123) #1
How to Write Newsletters That Get Opened, Read and Clicked How to Write Newsletters That Get Opened, Read and Clicked

If you have advanced insights into your subscribers, segment
out those with Twitter accounts and use a prewritten “click to
tweet” or tweetable in the newsletter

As a final note, remember that, although you’re writing a newsletter

– which sounds like it ought to be lengthy – it can help to get to the
point quickly. So if you know your conversion goal is to do X, do
your best to get the reader to X in little time, as Nir Eyal does in
this newsletter:


(^1) iconicontent.com/blog/rejection-and-success
(^2) http://www.blogtyrant.com
(^3) smallpondscience.com/2014/01/20/why-students-dont-raise-hands-in-my-classroom/
(^4) draytonbird.com/
(^5) kopywritingkourse.com/

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