How to Write Newsletters That Get Opened, Read and Clicked
BONUS ADVANCED TIP 1:
Send your newsletter in 2 groups over 2 days. On day 1, segment
out about 20% of your list, and send them a newsletter with a great
reward – like a gift card – for leaving the most intriguing comment
within the next 8 hours. (That time limit is critical!) The next day,
send a second newsletter to the remaining 80% of your list, and
spark conversation by showcasing the most intriguing comment in
the newsletter, along with a request that they add their voice to the
convo, too (no incentive or mention of incentives).BONUS ADVANCED TIP 2:
Send your newsletter in 2 groups over 2 days. On day 1, segment
out about 40% of your list, and encourage them to tweet their
reaction your post immediately. On day 2, send a second
newsletter to the remaining 60% of your list, and embed some of
the tweets that show the more interesting reactions; include copy
that highlights the number of people who are talking about your
article on Twitter (as long as that number isn’t super-low).