How to Write Newsletters That Get Opened Read and Clicked

How to Write Newsletters That Get Opened, Read and Clicked How to Write Newsletters That Get Opened, Read and Clicked

The more newsletters you write, the less you’ll need to rely on AIDA.
But when you first start writing newsletters, or if you’re finding that

you’re not getting the results you want, let AIDA guide your copy.

Open Your Newsletter with

Short Sentences

You’ll notice that the sentences / paragraphs in the most addictively
readable newsletters are quite short. This makes the copy very
easy to move through. Your reader’s eyes can keep scrolling down
rather than scrolling all the way across the screen, all the way back,
down, and all the way across and back again.

At minimum, the opening lines of your newsletter should be very
short to draw readers in, like Melissa Cassera ( 2014 ) does: