How to Write Newsletters That Get Opened, Read and Clicked
Format for Readability
You may have noticed that the example newsletters in this ebook
are rarely if ever heavily designed. Most are simple one-column
HTML newsletters. I’m not suggesting that only plain-looking
newsletters work; rather, I’ve found that one-column text lends
itself well to AIDA-structured newsletters. It focuses the reading
experience. If you want people to read, start by focusing their