How to Write Newsletters That Get Opened Read and Clicked

How to Write Newsletters That Get Opened, Read and Clicked How to Write Newsletters That Get Opened, Read and Clicked

eyes on the text – don’t introduce distractions, like unnecessary
iconography or multiple ‘blocks’ of stories.

In your one-column HTML newsletter, format the copy such that
most if not all of your paragraphs are composed primarily of one
sentence. Use paragraphs very sparingly, as copywriter Ben Settle
( 2014 ) does: