How to Write Newsletters That Get Opened Read and Clicked

How to Write Newsletters That Get Opened, Read and Clicked How to Write Newsletters That Get Opened, Read and Clicked

Do as Cialdini Would Do: Persuade

In his legendary Influence: The Psychology of Persuasion, Robert

Cialdini describes six common persuasion principles: reciprocity,
commitment, social proof, liking (or likability), authority and scarcity.
These are the principles most of us use to enhance our everyday
marketing, and we should equally use them in our newsletters and
the sales emails that flow out of those.

Here’s a great example. When time is running out on an offer

you’ve mailed to your newsletter list, don’t just write, “Ends soon!”
Copywriter Jon Benson wrote the following urgency-packed email
for a webinar he was cohosting: