How to Write Newsletters That Get Opened Read and Clicked

How to Write Newsletters That Get Opened, Read and Clicked

Write Directly to 1 Reader

This conversion copywriting tip is one I’ve repeated throughout

because it bears repeating. Repeat after me: write 1-to-1. When

you write this way, you’re not Faceless Person Behind Big Brand

sending random articles to Faceless List. You’re [insert your name

here] sharing something really intriguing with 1 person. You’re

writing “me to you”. Laura Roeder does a great job of this in her

newsletter The Dash ( 2014 ):