programs is to keep an eye on your competition and try to make your product more
attractive than theirs. There are several factors to consider in this process:
- Price. This one is obvious. You may not have much leeway in setting prices
with affiliate programs, but with reseller programs you can check out how
much others are charging for the same product, and set your price a bit
lower. This means lower net profit per unit sold, but your higher sales volume
will more than make up for it. Internet shoppers love to compare prices, and
if yours is the lowest they will buy from you. - Marketing message. Make your autoresponder series more convincing than
the competition, and more people will follow your links and buy your product.
Further in this book we’ll discuss crafting powerful autoresponder messages
that get results. You will also find information on setting up your web site to
draw customers in and stand out from the competition. - Bonuses. Everyone loves to get something for free. You can give away free
e-books, mini-courses based on the material contained in your product, or
free newsletter subscriptions (as long as you make the content of your
newsletter informative and worthwhile) that would be otherwise unavailable
to the buyer should they purchase your program from another seller.
Here is a highly rated reseller program where all the above 3
mentioned points are incorporated.
With affiliate and reseller programs, you already have a fully developed product people
want to buy. This leaves you free to concentrate on your marketing effort. If you put all
the proper components in place and invest extra time in developing your autoresponder
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