CRAFT YOUR AUTORESPONDER MESSAGES
Creating a great autoresponder message series is the key to making serious money on
the internet. Studies have proven that most consumers buy only after repeated
exposure to a product. Having an autoresponder system is the hassle-free, automated
way to put your product in front of interested buyers enough times to move them from
consideration to purchase.
An approximate breakdown of the percentage of people who buy according to product
exposure is:
- 16 percent after one or two messages
- 34 percent after three or four messages
- 34 percent after five or six messages
- 16 percent after seven or more messages (and the passage of a considerable
amount of time for deliberation)
This means the largest percent of your target market will buy after receiving three to
six messages about your product. To build an effective autoresponder campaign, you
should prepare eight to ten messages to load into your program. Each message should
build on the previous one, and make your product more enticing to buyers. There are
several methods you can use to increase interest through autoresponder messages. You
will find a complete sample of an effective autoresponder series in the index of this
book.
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