your web site’s sales is valued at $395. Through our program, you can order
“Huge Web Site Profits” for just $49.95.”- Reminder of follow-up messages. Let your subscribers know the next
time you will contact them, which will be the time interval you’ve set for your
autoresponder distribution—tomorrow, in a few days, next week. Be sure to
include a teaser of what will be revealed in the next message. - Unsubscribe link. This is critical to a successful autoresponder campaign.
You must give subscribers the option to discontinue receiving messages from
you, or you will be labeled as spam. Most autoresponder services will provide
you with an automatic unsubscribe list for all your autoresponder series. All
you have to do is make sure to include the link in your message.
Making your message irresistible
With the inundation of available products and information on the market today, you will
have approximately three seconds—yes, three seconds—to hook a buyer’s interest and
keep him or her reading. Fortunately, there are ways to breach this barrier and keep the
consumer riveted to your message.
- Passion. Remember when you were choosing the topic for your product?
Personal interest was a key element in that decision-making product. Now
that you have a topic you believe in, let that passion show in your
autoresponder messages. Mention those aspects of your product you find
particularly fascinating and give them your personal endorsement.
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