- Do not use chat language, or “leet,” in the text of your message. Even to
people who know what LOL, IMHO, IOW and ROFLMAO stand for, this is not
professional and does not score you any “friendly” points. And if your
subscribers don’t know what these abbreviations stand for, they will be quick
to dismiss you as inept. (In case you don’t know yourself: LOL=laughing out
loud or laughing on line; IMHO=in my humble opinion; IOW=in other words;
and ROFLMAO=roll on floor laughing my a** off.) - Do remind people that 1. they are receiving your message because they
requested more information (or a friend suggested they would like to receive
the information; see the following section on name squeezing for further
details), and 2. they can opt out of further messages using a link you have
provided at the end of the message.
Spam filters: Is your message zap-proof?
Just about every e-mail program has built-in spam filters that route unwanted messages
to a separate folder, often called a “bulk” folder, whose contents are routinely deleted
by either the program or the owner of the account. Following the suggestions above for
avoiding spam-type messages will go a long way toward ensuring your autoresponders
don’t get diverted to an early grave. Here are more tips on beating spam filters and
verification programs:
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