AdWords and other programs like it – simple, inexpensive content-targeted ads.Yahoo! also offers a popular PPC program called Yahoo! Search Marketing (formerly
Overture). The major difference between the Yahoo and the Google programs is that
Yahoo requires a minimum monthly spend of $50. You may find one more effective than
the other—and it’s always helpful to try multiple methods. More visitors means more
sales!
Classified ads
Placing classified ads, both online and in print, are a great low-cost way to reach
potential subscribers. There are, of course, tons of places to list free classified ads, but
the one or two click-throughs you’ll get for the amount of time you’ll spend placing them
just isn’t worth it.
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