Perfect Email Marketing For Newbies

(lhb123) #1

DRIVE TRAFFIC TO YOUR SITE


Once you have your product, your autoresponder message series, your web site, and all
your accounts in place, it’s time for the fun part: driving traffic to your web site and
watching your internet money machine in action.


Here we’ll review various methods of attracting site visitors and increasing your click-
through sales ratio with your autoresponder series.


Keywords: Optimize, don’t stuff


Make your website visible to search engines by using, but not abusing, keywords and
phrases related to your topic. Over 90 percent of Internet users find sites through
search engines, and the more relevant information web crawlers (programs that travel
the internet “capturing” information for search engine listings; also called spiders)
discover on your web site, the higher up in search results your site will appear. Mention
your keywords often, but don’t bludgeon visitors with them. This not only makes for
sloppy copy, it can get your site banned from search engines altogether.


Also, be sure you submit your site regularly to search engines, either manually or with a
submission service. Following are a few web site submission services:



  • 1 2 3 Submit PRO: Offers free submission to 21 search engines (including
    Google) in exchange for a reciprocal link, and paid submissions starting at
    Brought To You By

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