- Submitting pages too often. Keep to the 30-day rule when submitting your
page to search engines. When a search engine receives duplicate page
submissions within 24 hours, it is often immediate cause for blacklisting. - Using a free web site host. This doesn’t usually result in blacklisting, but
free web site hosts don’t generally make the climb to the top of search engine
ranks. Downtime and bandwidth exceeding will deter crawlers from your site,
and if it happens often enough your listing will be dropped (but not banned)
from the search engine. If you plan to have a lot of traffic coming in to your
site, you should seriously consider investing in a paid web site host.
If you are interested in finding out whether your site has been blacklisted, you can
monitor some of the most popular blacklists yourself by searching for your site on MAPS
Realtime Blackhole List or SpamCop.
Since blacklists are undesirable, you may have guessed that whitelists are the opposite:
highly desirable. The practice of whitelisting e-mail lists came about in an effort to
control the volume of spam flying across cyberspace. ISPs (internet service providers,
such as AOL, Earthlink, MSN, and Yahoo) maintain lists of “safe” sites that are allowed
to send messages to their e-mail customers. You can write directly to ISPs and request
to be on their whitelist. Another way to be whitelisted is to subscribe to a certified
sender program such as Habeas, where ISPs can access the list to find out whether a
sender is qualified non-spam. Or, you could simply put yourself on your subscribers’
personalized whitelists by requesting that they set their e-mail filters to allow your mail.
You can either do this in the body of your autoresponder messages (the best place is
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