Last time we talked about making your product worth buying. Today you’re going to
learn who’s looking for what you’re selling, and how to find them online.
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Finding your perfect buyer is like getting a hole-in-one...
He’s out there somewhere: your dream buyer. He wants what you have and he’s willing
to pay for it. What does he look like? Where does he hang out? How can you connect
with your market?
The good news is: Once you find one, you find hundreds.
“Great minds think alike.” The best thing about finding your target is people with similar
interests tend to gather in the same area. This is true in both the physical world and the
cyber-world. If you can identify the best way to reach your target market, you can strike
internet gold mines.
Secret #2: Do Your Homework.
You there in the back: stop groaning! Thanks in large part to the ready availability of
information online, performing market research is easier than ever. Here’s a list of quick
tips to help you pin down that elusive species of Buyerus Onlinus:
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