- Look to your friends to find out what kinds of people share your interests. Ask them
where they go online, then visit those places and check out the advertising there. - Seek out groups and forums dedicated to topics related to your product. Join some of
them and ask around: have they ever bought anything online? If so, what made
them decide to spend money? - Put up a survey on your web site to find out more about your customers: how old
they are, where they live, how they found your site, what their online buying habits
are. - Ask an expert! Find successful web sites selling products similar to yours and ask
them what their “sales demographics” are like (they’ll be impressed with your
extensive vocabulary!).
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