What does your site look like? If it isn’t pleasing to the eye, then most vision-weary web
surfers will go for the mouse and click away fast. There are a lot of visual turn-offs you
have to consider in designing your site.
You’re not saying what they want to hear.
If the front page of your web site is just an advertisement for your product, you will lose
the 95 percent of visitors who come to your site because they’re interested in your topic
(and not necessarily your product). In order to attract and keep visitors, you need more
than just sales copy. You need substance.
Secret #3: Looks Aren’t Everything (But They Sure Don’t Hurt)
A successful web site combines appealing looks with meaty content that keeps potential
buyers exploring your site. The longer they stay in your domain, the more likely they are
to buy! Follow these tips for hanging your web site in the stratosphere of success.
- Go easy on the graphics. Sure, images and flash presentations look great—but in
most browsers a graphics-heavy page takes a long time to load, and buyers won’t
hang around to wait when there are plenty of other options available. - Choose a font style that’s easy to read. If you’re selling a book on relationships,
putting all your web copy in Edwardian Script ITC will not get the romance
juices flowing. It will, however, cost you sales.Brought To You By