"Trash" Talking
Have you ever watched a television talk show or professional wrestling? Then you
have seen this dirty trick already!
But, here's how to apply it to your product or business to gain more "buzz".
Find a product that is similar to yours and do some comparison on theirs to yours.
Find out what makes yours the better decision for your visitors and exploit the hell
out of it!
Another “buzz” way to use this dirty little stinker is to raise your own stink about an
experience in where one of your competitors has burned you with one of their
products that you personally bought.
Work in the angle that this painful event is the reason that made you decide to
create your own version of this specific product, but you made it better than this
other author's version.
Don't be afraid to talk some trash highlight the benefits of your own to get the
sale. Do be careful of "slander" issues though. You can hide the details of the
specific author or product by calling them Mr. X, or Product Z.
You don't necessarily have to bash your competition to smithereens to get your
point across. You can do it with taste and élan.
Even though sometimes that is fun! Oh, are my devil horns showing? ;-)
This dirty trick should also be used sparingly and in context to show your potential
customers the benefits of purchasing your product over that of your competitors.
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