CONTENTS
INTRODUCTION
.............................................................................................................................. 4
CREATING CONTROVERSY
.............................................................................................................................. 5
THE "SHOCK" TACTIC
.............................................................................................................................. 7
THE "SCARE" TACTIC
.............................................................................................................................. 8
THE "CCL" TACTIC
.................................................................................................................................... 9
THE "NO PRICE" TACTIC
.................................................................................................................................. 10
THE "TESTIMONIAL" TACTIC
............................................................................................................................ 11
THE "WIIFM" TACTIC
.................................................................................................................................. 12
THE "REVIEW" TACTIC
............................................................................................................................................. 14
THE "GET PERSONAL" TACTIC
............................................................................................................................................. 15
Wait.. .There's More!
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An Offer You CAN'T Refuse
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Getting All "Hyped" Up
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"Trash" Talking
............................................................................................................................................. 20
Show 'Em What You Got!
............................................................................................................................................. 21
Go "Pro"
............................................................................................................................................. 22
Let's Be Partners
............................................................................................................................................. 23
Shh! This Is Secret
............................................................................................................................................. 24
Do You "Qualify"?
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