Professional Photographer - USA (2019-12)

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5 TIPS FOR NEW PROS

SELL THE EXPERIENCE, NOT THE PRODUCT

For newbies who have recently taken the plunge into a photography career, there are some important things to keep in mind, according to

Steve Kozak, M.Photog.Cr., CPP, who will deliver the session “The Secrets to Success When Turning Pro” at Imaging USA 2020 in Nashville.

1

PRICE YOURSELF

TO SUCCEED.

“Pricing yourself too low will

result in the frustration that

you’re not making enough

money for your time and

energy invested,” says Kozak.

Taking on more clients won’t

solve the problem.

2

LEVERAGE CRITICISM

TO BETTER YOUR WORK.

Learn how to set personal

feelings aside and see your

work impartially to recognize

strengths, weaknesses, and

areas that need improvement.

Entering PPA’s International

Photographic Competition

is a great way to hone this

important skill.

3

KNOW WHAT

YOU’RE SELLING.

Hint: It’s not 8x10s and

wall portraits. You’re selling

an experience—and not just

the experience during the

session, but the experience

the client has from the time

they use your website to

set up an initial consultation

to the time you deliver final

products to their home. What

you’re selling is a series of

exemplary experiences.