Professional Photographer - USA (2019-12)

(Antfer) #1

Make things easy for clients


and boost your business.


You can’t wait on clients to come to
you... You have to create a comfortable
atmosphere so when you meet new clients,
you’re ready to explain the process you’ll
take them through—from start to  nish—and
make them feel so comfortable that they’ll be
eager to work with you.
So what makes them comfortable?


Customers are looking for


experiences, not transactions.


What does this mean for you? When pursuing
new clients, show the logic to your madness, set
expectations, and share your process.
Allow them to understand what to expect
and trust that you will take care of them, from
beginning to end. Walking clients through
a thought-out experience is also more than
taking care of them; it shows your worth and
that you deliver your best.

Communication is key.


Consumers cited “ease of working with”
as valued above all other qualities in a
photographer. Your clients don’t want any
surprises or guesswork, so keep things clear
from the start! Communication is key. The
research shows it. Make your clients feel at
ease by showing them you have a method
and a plan.

Is Your


Table Set


For Your Next


Customer?


Ease of working with the
photographer is the most
important satisfaction factor.
Even more than price!

83%

of clients said:

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