68 All in a name
Show clients they’re important
By Amanda Arnold72 Image-breaker
How personal work helps Jenny Risher
stand out from the crowd
By Robert Kiener82 Laying the groundwork
Jaimy Ellis preps seniors for a win
By Stephanie Boozer92 Digging deep
Tash and Ike Haynes found success at
the intersection of advocacy and commerce
By Jeff KentFEATURES
On ppmag.com
DEPARTMENTS
IN EVERY ISSUE
10 Editor’s note
18 Giveaway
22 On the cover
22 Merited
102 President’s message
102 Perspective
106 Final frameFOREGROUND
13 Gravity-defying:
Documenting Bolivia’s Flying Cholitas
14 5 tips for new pros:
Sell the experience, not the product
16 Polar royalty:
The regal emperor penguinSUCCESS
31 Gratitude attitude
32 In person, online:
Bringing IPS to the internet
By Jeff Kent
36 Sifting through the noise:
Mary Fisk-Taylor focuses her
energy and business on what
really matters
By Jeff KentTHE GOODS
53 Pocket full-frame:
Sigma fp
54 Bag of tricks: A big-window
feel in a small enclosed space
By Ian Spanier
58 Complete color management:
Datacolor SpyderX Studio
By Stan Sholik
64 VND done right: PolarPro
variable neutral density filters
By Stan SholikEnter to win a Sigma Macro Art lens
ppmag.com/win
Penguins on ice by Sue Flood
ppmag.com/flood-penguins
Jaimy Ellis’ senior portraits
ppmag.com/ellis-gallery
More seniors by Ike & Tash
ppmag.com/haynes-gallery
Loan Collection images
ppmag.com/loan
Get the news weekly
ppmag.com/newsletterThis and more on our home pageLook for the Imaging USA speaker
badge throughout this issue for insights
from upcoming convention speakers.
imagingusa.orgPROFESSIONAL PHOTOGRAPHER | DECEMBER 2019 5
Professional Photographer (ISSN 1528-5286) is published monthly for $27 per year (U.S. rate) by PPA Publications and Events, Inc., 229 Peachtree Street, NE, Ste. 2300, Atlanta, GA 30303-1608.
Periodicals postage paid at Atlanta, Ga., and additional mailing offices. POSTMASTER: Send address changes to Professional Photographer magazine, P.O. Box 7126, St. Paul, MN 55107.